“Aggregate Information” means information about groups or categories of data, which does not identify and cannot reasonably be used to identify an individual.
“Anonymous Information” means information that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual.
“Flash Cookies” means local shared objects that are used to store personalized information based on visits to websites.
“Personal Information” means information that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address or telephone number. When Anonymous Information is directly or indirectly associated with Personal Information, this Anonymous Information also is treated as Personal Information.
“Location” means the premises of Denver Pavilions.
Types of Information We Collect
We collect two basic types of information – Personal Information and Anonymous Information. We may use personal and anonymous information to create a third type of information – Aggregate Information.
Personal Information. There are several places where the Pavilions gives you an opportunity to provide the Pavilions your Personal Information. The Pavilions may ask you to provide Personal Information when you engage in certain activities on the Site, such as: signing up for the Denver Pavilions newsletter; participating in social media activities involving third-party providers such as Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, Swarm, or Yelp, whether at this Site or the social media websites; filling out a survey; sending feedback; downloading, installing or using an App; registering for sweepstakes or contests; or using a cell phone send text messages to or call the Pavilions.
If you choose to share any Personal Information with us, you will see that the amount and type of Personal Information the Pavilions requests depends on how you use the corresponding Site. It is completely optional for you to engage in these activities. Depending upon the activity, the information the Pavilions asks you to provide will be identified as mandatory or voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.
Anonymous Information. While you can generally browse the Site without informing us about who you are or revealing Personal Information about yourself, we are still able to determine your IP address, which will reveal your general location. The Pavilions may use your IP address, together with other Personal Information that you may provide to us, such as your email address, to communicate with you directly about products and services that we believe may be of interest based on your activity on a Site.
The Pavilions may use Cookie data to recognize you when you visit this Site in the future, to troubleshoot how the Site operates, and for internal analysis of how people use the Site. Should you decide not to accept Cookies from this Site, you will limit the functionality the Pavilions can provide you.
Aggregate Information. We may use Google Analytics, third-party data analytics tools, and/or third party licensors to (i) monitor traffic on our Site. Such tools are for the Pavilions’s business purposes and help us to provide the kind of user-friendly, up-to-date information that online users expect to find. Personal Information is not monitored or collected through this process and Aggregate Information does not include (directly or by inference) any information identifying you or any identifiable individual.
Examples. Examples of the type of information the Pavilions and Provider may collect and store include are: first and last name; age and birthday; gender; mailing and email addresses, including zip code; and telephone number(s); device profile created and modified dates, shared device preferences, lists of social networks associated with a user, Facebook ID, Google Plus ID, Twitter Profile URL, LinkedIn Plus ID, Cookies, native device and applications unique identifiers (UIDs), custom identifiers, an application identifiers.
Children’s Online Privacy Protection
We recognize the need to provide further privacy protections with respect to Personal Information we may collect from children under 13 years of age (“Children”) on Sites and Apps and in certain other instances. Some of the features on Sites and Apps are age-gated, which means that access and/or use by children is restricted or prohibited. We do not knowingly collect Personal Information from children under the age of 13 in connection with those features. Of course, the Pavilions cannot prevent certain users, including children, from fraudulently representing their age in order to gain access to the Site or an App.
In the event the Pavilions knowingly collects Personal Information from Children, the Pavilions will take additional steps to protect Children’s privacy, including:
Notifying parents about our information practices with regard to Children, including the types of Personal Information we may collect from Children, the uses to which we may put that information, and whether and with whom we may share that information;
In accordance with applicable law, obtaining consent from parents for the collection of Personal Information from their children, or for sending information about our products and services directly to their Children;
Limiting our collection of Personal Information from Children to no more than is reasonably necessary to participate in an online activity; and
Giving parents access or the ability to request access to Personal Information we have collected from their Children and the ability to request that the Personal Information be changed or deleted
How We Collect Your Information
The Pavilions may use your IP address to, among other things: (a) help diagnose problems with this Site, administer and improve the Site, and measure the use of Site; (b) identify the type of web browsers used, the pages viewed, the websites from which a visitor found this Site, and the search terms and search engines used to find the Site; and (c) gather other web analytics information relating to visitors’ uses and navigations of Site. If you choose to use a mobile device with our services your location information may be shared. When visiting Denver Pavilions, cameras are used in and around our Location for operational and security purposes. On occasion the Pavilions may aggregate this data with data from other users to track overall visitor traffic patterns and provide this Aggregate Information to vendors, business partners, or other parties to demonstrate the amount of interest in Sites and Apps, help the Pavilions plan for technical infrastructure requirements, and for other reasons.
Our Use of Your Information
The Pavilions may use your information, including Personal Information, for particular activities, including, without limitation: verifying your identity; customer service, customer relationship management (CRM), marketing and research; providing promotional and other information to you (such as through email marketing) on behalf of the Pavilions, Affiliates of the Pavilions and the Pavilions business partners; responding to your requests; sending you text messages, push notifications, and other notifications through the App and/or your mobile device; contacting you regarding administrative notices; providing you with products and services that you request; communicating with you about your account; detecting, investigating and preventing activities that may violate our policies or be illegal. The Pavilions may share your information with its Affiliates or business partners in connection with any of the foregoing activities. In addition, the Pavilions’s Affiliates may have access to your information to perform services on behalf of the Pavilions or for use on their own behalf, such as in connection with the aforementioned activities. The privacy policies of the Pavilions’s Affiliates and business partners will govern how they use your Personal Information. While we try to be selective in working with third parties, we are not responsible for their use of your Personal Information.
If payments are involved, we must release your credit card information to credit card authorization service providers and associated banks to process your payment for purchases, returns or refunds.
From time to time, the Pavilions may provide you the opportunity to participate in contests, sweepstakes, or surveys on our Site. If you participate, we will request certain Personal Information from you. Participation in these surveys, sweepstakes or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information may include name, address, date of birth and email address. We may share in this information with our service provider or co-sponsors for the contest, sweepstakes, or survey.
Online Tracking and Advertising
Analyze trends and improve the usability of Sites and Apps;
Administer the site and gather broad demographic statistics;
Share such non-personally identifiable information with third parties on an aggregate basis;
Provide useful features to simplify your experience when you return to our Sites and Apps;
Deliver relevant content based on your preferences, usage patterns and location;
Monitor and evaluate the use and operation of our Sites and Apps; and
Analyze traffic on our Sites and on the sites of third parties.
If you have a registration or other type of account with the Pavilions, we may associate this tracking data with your account, in which case we will treat it as Personal Information. Specifically:
We, our advertisers and third-party service providers, may use Flash Cookies to collect and store to store your preferences or display content based upon Sites that you view and to personalize your visit.
We may use Web Beacons to bring together information we collect about you.
Service providers that collect tracking data on our behalf may provide an opportunity for you to choose not to be tracked online.
Sharing Your Information with Other Companies
The Pavilions retains the right to share (including by selling) Anonymous Information and Aggregate Information with third parties for any reason. We will generally not share your Personal Information outside of the Pavilions or the Pavilions Affiliates except in limited circumstances, including:
The Pavilions may share or otherwise disclose your Personal Information with third-parties service providers contracted by the Pavilions or Affiliates to assist with internal Pavilions marketing efforts for the Pavilions, Affiliates and/or the Pavilions’s business partners. Please note that once we share your Personal Information with another company, the information received by the other company becomes subject to the other company’s privacy practices.
The Pavilions may use and share Aggregate Information with vendors, potential advertisers, business partners, or other third parties.
The Pavilions may disclose Personal Information in any of the following circumstances: (a) in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by applicable law or regulation; (b) to protect and defend the Pavilions’s rights or property or those of its Affiliates or business partners, or others; or (c) as the Pavilions, in its sole discretion, believes is appropriate under exigent circumstances in response to a perceived threat to the personal safety, property, or rights of any person or organization.
Since the Pavilions’s database is a business asset, in the event the Pavilions is reorganized or becomes part of another organization, you consent to the sale, assignment, or transfer of your Personal Information to a successor that acquires substantially all of the business assets of the Pavilions, or to an the Pavilions Affiliate, as applicable.
Your Controls and Choices
If you request to receive information from us, we presume that you have given us permission to communicate with you about that information, either by postal mail, e-mail, text message, social media, telephone or other form of communication. Further, if you choose to use e-mail, text messaging or telephone for communications about the Pavilions, such as a current condition or past experience, we will presume again that you have given us permission to communicate with you about your communication.
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. Your controls and choices may include:
You may correct, update and delete your registration account by contacting us at info@DenverPavilions.com.
You may change your choices for subscriptions, newsletters and alerts.
You may unsubscribe from receiving offers and promotions for our products and services, or products and services that we think may be of interest to you.
You may exercise your controls and choices, or request access to your Personal Information, by visiting the Pavilions’s subscription and account management center, contacting info@DenverPavilions.com, or following instructions provided in communications sent to you. Please be aware that, if you do not allow us to collect Personal Information from you, we may not be able to deliver certain products and services to you, and some of our services may not be able to take account of your interests and preferences. If you have questions regarding the specific Personal Information about you that we process or retain, please contact info@DenverPavilions.com.
The security, integrity and confidentiality of your information are extremely important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. We have implemented what we believe to be reasonable precautions and safeguards to protect the security of data and information. For example, we may encrypt information using secure socket layer technology (SSL), whereby your information is converted into tiny bits of encrypted code that cannot be read by others during transmission. Our servers use this SSL technology to protect your information. However, the Pavilions cannot guarantee against any loss, misuse, unauthorized disclosure, alteration or destruction of data or Personal Information, including credit card information that is provided to us. While the Pavilions strives to protect your Personal Information, the Pavilions cannot guarantee the security of any information you transmit to or from a Site or an App, by email or otherwise, and you provide such information at your own risk.
You acknowledge that: (a) there are security and privacy limitations in computer systems and on the Internet which are beyond the control of the Pavilions; (b) the security, integrity, and privacy of any and all information and data exchanged between you and the Pavilions through Site or Apps, including Personal Information, cannot be guaranteed; and (c) any such information and data may be viewed or tampered with by a third party while such information or data is being used, transmitted, processed, or stored.
Comments and Questions
Updated: 10 Aug 2018